Ferrero is this week launching its “biggest-ever” Tic Tac on-pack promotion.

The text-to-win Find a Fiver push offers the chance to win £5 or a voucher for £5 off a minimum spend with stores such as Topman and Dorothy Perkins. It is aimed at 16 to 34-year-olds and backed by a £1.7m push, which includes TV ads as well as VOD and digital activity. It would “be key” and help the brand access a different group of consumers, said Ferrero.