PepsiCo has turned the spotlight on Walkers with an on-pack promotion offering crisp munchers the chance to win a holiday for four.

The Walkers Holiday push will be rolled out from Monday (18 April) across the brand’s core single and multipacks portfolio, with each pack containing a code linked to a letter of the alphabet.

To be in with a chance to win, shoppers need to collect the letters of the destination they would choose out of the 26 places worldwide listed on a Walkers ‘spell and go’ website.

A total of 20,000 seven-night holidays for four are up for grabs, alongside 250,000 instant prizes across the single-serve packs, including cameras and designer sunglasses.