Marston's Pedigree is fanning the flames of Ashes fever with a new ad campaign that pokes fun at the Australian cricket team.
The print campaign kicked off this week with imagery of beer mats printed with insults such as 'England go to Austalia and take no prisoners. How times have changed'.
The ale brand will sponsor a cricket show on the Telegraph's website throughout the series.
"We wanted to put together a campaign that really gets people behind England," said marketing manager Des Gallagher.
The print campaign kicked off this week with imagery of beer mats printed with insults such as 'England go to Austalia and take no prisoners. How times have changed'.
The ale brand will sponsor a cricket show on the Telegraph's website throughout the series.
"We wanted to put together a campaign that really gets people behind England," said marketing manager Des Gallagher.
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