Archive of all McCain articles – Page 4
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NewsMcCain fries revamp turns Micro into Quick
The former McCain Micro Chips range is being rolled out under its new Quick Chips name from this week
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Analysis & Features11 - McCain
Innovative launches backed by heavyweight marketing have helped McCain shift an extra 11.4 million (+7%) packs
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NewsMcCain marks 'back to normal' with TV ad push
Post-Christmas campaign celebrates mid-week teatime
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NewsMcCain taps demand for sweet potato with frozen fries
McCain has launched what it claims are the UK’s first branded frozen sweet potato fries
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NewsFamilies to feature in 'real-time' McCain TV ads
McCain has today launched a TV push to reinforce its positioning as ’synonymous with teatime’
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NewsMcCain rolls out roast potatoes claimed to rival homemade
McCain Foods has launched what it claims are the first frozen roast potatoes to rival the taste of homemade…
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NewsMcCain gives away 'ultimate chip trays' at Iceland stores
For four weeks from 15 April, Iceland shoppers who buy a 1.36kg bag of Oven Chips will receive the tray, which has ridges to lift the chips and holes to increase airflow
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NewsMcCain marks teatime family fun in new £8m marketing push
The Real Teatimes With McCain push, which kicks off next week, features 10 families filmed in their own homes
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NewsMcCain Foods debuts in frozen mashed potato
The mash is joined in freezers by four other new products including limited-edition American BBQ Wedges
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NewsCathedral City and McCain team up for jacket spud promo
Cathedral City and McCain have teamed up for a shopper marketing campaign to promote jacket potatoes and cheese as a winter meal.
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NewsMcCain celebrates 35th year of Oven Chips with special cake
McCain Foods has marked the 35th anniversary of its Oven Chip with a party at London’s Canadian High Commission…
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NewsMcCain teams up with Primark on 'chips' jumpers
McCain’s ‘chips’ jumper is available from Primark Chips fans will soon be able to show their love for the food as frozen potato specialist McCain teams up with clothing chain Primark. From next week, shoppers will be able to buy a copy of the ‘chips’ woolly jumper ...
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NewsMcCain targets chip 'revolution' with five-minute fries
McCain is promising to “revolutionise” the way chips are eaten with a thin-cut French fry…
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NewsMcCain Ready Baked Jackets given £8.4m push
McCain Foods aims to to convert 73 million of the jacket potatoes eaten in the UK to frozen spuds in the next 12 months…
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NewsMcCain launches £35m push featuring scented barkers
McCain Foods is launching a £35m marketing drive that will include the roll-out of shelf-barkers smelling of baked potatoes.
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McCain brings back Summer of Sharing bowl promotion
McCain Foods is repeating its Summer of Sharing giveaway in the wake of positive customer feedback…
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McCain Foods founder Charles 'Mac' McCarthy dies
The industry is mourning the loss of Charles ‘Mac’ McCarthy CBE, founder and former chairman of McCain Foods….
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NewsBannisters: McCain 'helping' frozen baked potato category
Family-run baked potato business Bannisters’ Farm - which is rolling out a new product for children this month…