All McCain articles – Page 5
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McCain steps up NPD with new ingredients
McCain is planning a dramatic move outside its potato heartland, its chief executive has revealed.As well as considering the use of other vegetables, it was also preparing for a second foray into savoury snacks, Nick Vermont told The...
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McCain wedges in Alfresco campaign
McCain has joined forces with the National BBQ Association to promote its new limited-edition range of frozen potato wedges during the organisation's Gastro Alfresco summer campaign.McCain Summer Wedges with a Hint of Pesto has been...
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McCain powered by waste lagoon
A waste water lagoon the size of two football pitches is to power McCain's biggest UK chip factory, in Cambridgeshire.The Whittlesey plant already gets 60% of its electricity from three on-site wind turbines, installed two months ago,...
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In Brief: Magnum taken on Thorntons is squaring up to Unilever's; McCain goes posh; Actimel vanilla
Magnum taken on Thorntons is squaring up to Unilever's Magnum brand with two new luxury ice cream sticks, the first time it has entered convenience and supermarket channels with its ice cream. Toffee Temptation and Chocolate Trio will be available...
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McCain takes spuds on health, premium drive
McCain is kicking off the next phase of its mission to position frozen potato products as healthier, convenient and potentially premium with new roast potatoes, chips and flavoured accompaniments for the autumn. It is taking chips upmarket with a...
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McCain gets on Tractor with 100%-UK pledge
McCain Foods is to become the first frozen food manufacturer to carry the Red Tractor logo on its chips, following a pledge to use only British potatoes.From September its chips will carry the mark back of pack and the claim that "100%...
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McCain: bitter disappointment
Sir; While your new campaign against the Nutrient Profiling Model may have good intentions, it was bitterly disappointing to read and see oven chips being inaccurately tagged as a food 'with no nutritional value'. McCain oven chips are...
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Frozen spuds become luxury item at McCain
The humble spud is the latest food item to spawn premium freezer variants in an attempt to chip into the stagnant frozen sector. McCain Foods hopes to inject some life into the frozen food aisles by bringing out the luxury Potato Gourmet...
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McCain oven chips go for a green light
McCain has developed what it claims is the first oven chip to score green across the board under the FSA's traffic light labelling system. Its new Rustic Oven Chips are cut thicker than standard products and also have the skins left on....
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McCain leads with big offers and fries to go
Frozen promotional space accounted for 8% of activity this week and of that space frozen potato products accounted for 18%. The three brands recording activity were McCain, Aunt Bessie's and Harry Ramsden's. McCain led the way with offers...
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Maverick McCain revs up for lights
McCain Foods is the first manufacturer to break ranks with other suppliers and opt to put traffic lights on its front-of-pack labelling. The new packaging for its 30-strong portfolio, which will start hitting shelves in the next two...
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McCain chips take the healthy option
McCain is to flag up the health and provenance credentials of its chips on the small screen later this month as part of a £15m investment in the brand. The advertising, which will also feature in cinemas, online and on radio, is a musical...
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McCain spices up its micro range
McCain has revamped its frozen microwave range with the launch of Southern Fried chicken wings as well as the introduction of an improved Micro Pizza offering.The wings, which are covered in a mix of herb and spiced breadcrumbs, come in a 135g...
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Scattered around the McCain Foods UK boardroom are packets o
They are there as examples of products that, despite appearances, are actually higher in fat than McCain's fried and oven-cooked mainstay and, because, with characteristic chutzpah, McCain is about to embark on a charm offensive with the great...
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McCain buys Chinese food unit
McCain buys Chinese food makerCanadian-based frozen food specialist McCain has bought Belleisle which manufactures frozen Chinese foods including egg rolls and entrées at a facility in New Brunswick.McCain said Belleisle, which...
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McCain's Micro marketing
Frozen food specialist McCain is aiming to expand the microwaveable snacking sector by adding two new products to its Micro repertoire and backing them with a £4m marketing campaign. New Micro Toasties a convenience version of the classic toasted...
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McCain gets good vibes
McCain is pitching new hot crisps product Vibes directly at adults in a bid to grab itself a bigger share of the burgeoning social snacking market. Made from thin slices of potato with the skin left on, the newcomers are ridged, with a crinkle...
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HOT VIBES FROM McCAIN
Meal solution specialist McCain is to plough a multi-million budget behind a new hot crisp product called Vibes. The company is saying little more than that at the moment but has revealed that the frozen newcomer will be launched next month ahead...
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Our perceptions of McCain as a brand centre around words suc
It's also the sort of brand that's equally accessible to singles and couples as "naughty but nice" things to have in the freezer (I realise I've got a pack of McCain Micro Chips in mine although I've no idea why I prefer Fries To Go anytime). The...
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McCain gets saucy with its frozen Micro range, and chips in
Frozen potato specialist McCain is adding three new products to its Micro range and is also chipping in with a £5.5m support package. Micro Wedges-In-Sauce (rsp: 89p, 200g) come in BBQ and curry varieties and continue the brand's potato theme,...