Birds Eye is to expand its frozen takeaway-inspired Chicken Shop range with two chicken fillet burgers.
Available in Asda from 2 January, the southern-fried style Ultimate burger and spicily-coated Sizzler burger (both rsp: £3/227g) will be made from whole chicken breast fillets and are said to offer a “premium-tasting” prospect.
“Shoppers want great tasting, high-quality chicken products and the launch of the Chicken Shop range last year proved that our chicken is as delicious as a normal takeaway if not better,” said Birds Eye brand manager for chicken James McComas.
The frozen giant launched Chicken Shop in November 2018 with four coated chicken breast piece SKUs.
Figures showed the range achieved £5.3m in sales in its first year on shelves [Nielsen 52 w/e 2 November].