Music may be the food of love but Morrisons is hoping that actual food does the job too after developing a range of Valentine’s Day inspired treats.

Executive chef Neil Nugent has developed an aphrodisiac-infused ‘love rub’ to coat its sirloin steaks. The ‘Cupid’s Seasoning’ includes chilli and chocolate as well as coffee.

“The unique steak tastes great accompanied with chips, an egg for him and a salsa or guacamole for her,” said Nugent.  “We hope the results are satisfying all round.”

Morrisons will be selling the pre-seasoned steaks at half price (£9/kg) until 14 February.

The retailer will also be moulding its in-store produced salmon and prawn fishcakes into the shape of a heart this week. These will also be sold at half price.

In the run-up to Valentine’s Day, Morrisons expects to sell 1.1m bunches of flowers, 21,000 fresh oysters, 800,000 boxes of chocolates and 250,000 bottles of fizz.