The 25-strong range of international speciality beers, which will sit alongside the current range of 60 bottled ales and beers, includes fruit beers by Liefmans and Belle Vue, Trappist style beers from La Trappe and Hertog Jan, as well as ales such as Dead Guy from the Oregon-based US Rogue Brewery. “The beers will sit within a new four-foot bay dedicated to speciality beers,” said Morrisons’ beer, wine and spirits director, John Spurs. “When Morrisons bought Safeway there were hundreds of obscure products, many of which weren’t selling, so we got rid of lots of these and have been slowly building up the range since then.”
Giles Naish, Morrisons’ bottled ale and speciality beer buyer, added: “We have seen massive growth in sales of bottled ales.”
It’s not often you see something new in white spirits, but Italian company Villa Massa has come up with something clever with Distill - a lemon-based product. The new drink, presented at Anuga, is made with lemon peels left over from the production of Italy’s favourite liqueuer Limoncello. The 40% proof spirit can drunk neat as a digestif or in cocktails.
The Great Northern Beer and Fine Food Weekend takes place at the Yorkshire Event Centre in Harrogate on October 22 and 23. To hand will be wine connoisseur Oz Clarke and celebrity chefs Antony Worrall Thompson and James Martin.
Budweiser launched its new Whitley Bay Patrol television commercial this weekend. The advert attempts to mix the sexy red bikinis of Baywatch with the bitter conditions on the North Sea, illustrating that not everything from the US goes down as well as a bottle of Budweiser.
Independent drinks supplier First Drinks Brands is rolling out sampling activity for its African cream liqueur brand Amarula, which will target more than 400,000 consumers until Christmas.
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