Safeway is trialling the sale of furniture at its first third generation megastore in Reading.

Pine dressers, sideboards, tables and leather sofas are on display in the new expanded homeware section.

Store manager Gary Hunt said that after eight weeks of the trial takings had been “huge”.

The company is also trialling a different layout for its latest megastore, with non-food at the front of the store and food at the back in an effort to drive more footfall through non-food areas.

Hunt said this had resulted in increased non-food sales.