Procter & Gamble is kicking off a new campaign to support its three new Taste the World Pringles flavours.
Hitting screens from tomorrow (Sunday), the new push will aim to fire sales of the popular snack brand’s Texas Barbecue, Mexican Salsa and Smokin’ Bacon variants.
Backed by nationwide local radio and national press advertising, the new TV treatment was created by Grey London and filmed on location in Romania using the pre-built set from Anthony Minghella’s blockbuster Cold Mountain.
The ad will run over a selection of 30-second and 24-second slots.
P& G trade marketing manager Paul Lettice said: “The Wild West concept captures everyone’s imagination, and Travel the World is a thematic we will develop over time and use to carry the Pringles brand into new territory.
“Consumers love experiencing flavours from around the world.”