Gu Heyn

Gü Puds has announced the promotion of head of brand Chris Heyn to marketing director with a global remit.

He will be responsible for driving both consumer marketing and the brand’s innovation agenda, with a key focus on the UK, French and German markets. He will also oversee the global strategic direction for the brand’s marketing initiatives, driving multichannel campaigns.

Heyn held the role of head of brand for two-and-a-half years, overseeing the rollout of activity including the recent TV push in France and Canada, and the launch of the single ramekin, sharing cheesecake and tartlet ranges.

“This is an exciting time for the brand as we look to move in a new direction and expand our innovation focus,” he said. “I’m looking forward to spearheading Gü’s innovation agenda as we remind our consumers to enjoy every sweet moment in life.”

Gü CEO Dale Burnett added: “Since starting with the company, Chris has excelled at managing the brand’s agenda as we continue to grow in our core markets. Innovation is key for Gü and I know Chris will provide a refreshing outlook and zeal in his new position as we pursue our aim to raise the bar in the dessert category.

Gü has grown 28% in UK value sales, rising from £29.5m to £37.7m over the past year [Nielsen 52 w/e 23 April 2016].