RH Amar is boosting its sales and marketing teams with a duo of new appointments.
Former Pernod Ricard brand director Jenny Shipton (pictured) has joined the business as marketing controller, taking responsibility for implementing new marketing startegies for RH Amar brands including Cooks & Co, Mary Berry’s, Camp Coffee and The Original Waffle Company.
Ed Cheadle has been promoted to national account executive for convenience, having previously held the role of area account manager for the Midlands and North West.
Meanwhile two further roles in marketing and private-label are still to be filled.
MD Rob Amar said there had been a “clear and significant rise in demand for quality ambient foods in retail” despite the challenging year, and he expected this to continue while remaining confident the foodservice sector will recover strongly.
“As a partner to businesses across the food chain, it is our job to ensure we are fit to both accommodate and drive that growth,” he added.
As well as creating four new roles across the business, RH Amar has extended the remits of channel controller Karen Jones and brand controller Sam Higgins to support business developement and attract new brand partners that share the “passion, ethical approach and growth aspiration”, it said.