The new design will display nutritional information on the front of the pack, making it easier to read at a glance. It forms part of Nestlé’s packaging overhaul of its entire portfolio to give consumers a clearer understanding of the nutritional content of its products.
As part of the move, the Munch Bunch logo has been altered with simple, clearer colours to give the pack a more modern look.
“The new Munch Bunch look was designed to catch mum’s attention,” said Olivia Lawrence, Munch Bunch brand manager. “The fresher, calmer colours help communicate the natural goodness, while the nutritional contents of the product now stand out on pack. These changes will help grab mum’s interest, providing nutritional information at a glance while she scans the chilled aisles.”