What's your nickname? The Inventor has stuck after I came up with our O2GO range - I quite like it as it is like The Doctor, The Master... 

Who was your first teenage crush? The girl with a banana in the 80s Athena poster series. 

When was the first time you got drunk? At a junior rugby festival. I drank a lot of beer. It was horrible and I have not touched a drop since (last weekend). 

What did you want to be when you were a kid? I really loved Lego so wanted to be a Lego set designer. I still feel I have creative skills to offer if anyone from Lego reads this. 

What's your favourite book and why? The Brentford Trilogy by Robert Rankin because it's utter fantastical nonsense that makes me laugh out loud. 

What's your favourite movie? The original Nikita with Anne Parillaud - it's raw and real. 

What has been the most embarrassing moment in your life? The first business presentation of my professional career when I was in IT. Halfway though, a respected industry insider got up and said I was talking rubbish and asked why the company would entrust a presentation to someone with no knowledge of the subject. Of course, I asked him to sit down. 

If you could pick a celebrity to join your staff who would it be and why? Peter Jones from Dragons' Den (and I have asked him). 

What would you request as your final meal? Duck in orange sauce, thick-cut chips and peas - but as part of a 14-day Roman banquet to extend the time I had left. 

What's your favourite junk food? I love cheese and I love plain crisps but, strangely, I hate cheese-flavoured crisps. 

What's the weirdest thing you've eaten? In Australia I ate crocodile and kangaroo. Odd but tasty. I also had an indescribable alcohol shot in Vietnam with a real snake pickled in it. 

What's your favourite chat up line? "Excuse me, do you know how much a polar bear weighs? No? Me neither, but it breaks the ice." 

If you could be invisible for the day, what would you do? I would fight crime for the good of all humankind.