Lurpak butter brand owner Arla Foods has formed a trade alliance with a traditional Danish sea salt producer.
Laeso Saltsyderi, a small-scale artisan salt works based in Denmark, is understood to have agreed to produce five tonnes of sea salt annually to be used in manufacturing a premium Lurpak product.
Arla hopes a speciality Lurpak made with luxury Laeso Salt will help it win greater market share.

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