Nestlé is overhauling its Kit Kat Senses bar by introducing a new caramel filling to replace the existing hazelnut flavour.
The confectioner claimed the popularity of caramel flavours among women would open Kit Kat Senses Caramel Cream to a wider female fan base, and accelerate the £33m sales that the brand has achieved since launching in 2008.
Rolling out on 27 September, the bar will feature a layer of dry caramel filling and will contain 165 calories per bar the same as the existing recipe.
Packaging on selected Kit Kat Senses bars will carry a pink ribbon flash to mark Breast Cancer Awareness month and Nestlé has guaranteed a minimum donation of £100,000 to the campaign.
A £2m outdoor advertising campaign will raise awareness of the flavour change and run throughout the autumn.
The confectioner claimed the popularity of caramel flavours among women would open Kit Kat Senses Caramel Cream to a wider female fan base, and accelerate the £33m sales that the brand has achieved since launching in 2008.
Rolling out on 27 September, the bar will feature a layer of dry caramel filling and will contain 165 calories per bar the same as the existing recipe.
Packaging on selected Kit Kat Senses bars will carry a pink ribbon flash to mark Breast Cancer Awareness month and Nestlé has guaranteed a minimum donation of £100,000 to the campaign.
A £2m outdoor advertising campaign will raise awareness of the flavour change and run throughout the autumn.
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