Nestlé Confectionery is relaunching its lunchbox biscuit Breakaway with a fibre-rich formula to appeal to healthy consumers.
It has been reformulated to contain 100% wholemeal and oat flour, and will remain at 99 calories per bar.
The packaging will also be updated to communicate the new healthier formula while the price tag will stay at £1 for six bars.
"These changes will appeal to parents who are seeking more wholesome goodness for their family," said Graham Walker, Nestlé UK trade communications manager.
It has been reformulated to contain 100% wholemeal and oat flour, and will remain at 99 calories per bar.
The packaging will also be updated to communicate the new healthier formula while the price tag will stay at £1 for six bars.
"These changes will appeal to parents who are seeking more wholesome goodness for their family," said Graham Walker, Nestlé UK trade communications manager.
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