Netto is giving its fruit and vegetable range a new look in the first stage of a complete product overhaul.
New packaging and display cabinets have already been integrated into some stores and, by the end of the month, all 136 stores in the UK will be fitted out in the new style.
Kevin Barber, Netto trading director, said: “This latest development in our fresh goods means that our customers will continue to get the best quality goods wrapped up in attractive
new packaging.” He added: “The new display cabinets make it easier for customers to access the goods and they also provide improved labelling.”
The new layout and packaging is part of Netto’s Smart Shopping philosophy, through which it hopes to improve its service by making the best use of customers’ time and money.
Meat will be the next category to get an upgrade and a new design for ambient is currently being developed.
Over the past 12 months the discounter has been investing heavily in a new store and refurbishment programme, ahead of plans to open 20 to 25 outlets per year.
Netto claims to be one of the UK’s fastest growing retail chains and said it was, on average, 20% cheaper than its rivals per shopping basket of own label and branded goods.
New packaging and display cabinets have already been integrated into some stores and, by the end of the month, all 136 stores in the UK will be fitted out in the new style.
Kevin Barber, Netto trading director, said: “This latest development in our fresh goods means that our customers will continue to get the best quality goods wrapped up in attractive
new packaging.” He added: “The new display cabinets make it easier for customers to access the goods and they also provide improved labelling.”
The new layout and packaging is part of Netto’s Smart Shopping philosophy, through which it hopes to improve its service by making the best use of customers’ time and money.
Meat will be the next category to get an upgrade and a new design for ambient is currently being developed.
Over the past 12 months the discounter has been investing heavily in a new store and refurbishment programme, ahead of plans to open 20 to 25 outlets per year.
Netto claims to be one of the UK’s fastest growing retail chains and said it was, on average, 20% cheaper than its rivals per shopping basket of own label and branded goods.
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