New Covent Garden revamps as it feels the heat from rivals

COVENT-GARDEN-NEW-SOUP

New Covent Garden Soup Co is launching a £5m brand overhaul in a bid to boost lacklustre sales. Sales of its 32-strong soup range have risen 2% in the past year to £59m, a sluggish performance compared with own label (up 25% to £72m),...

 

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