Wine producer Freixenet is relaunching its portfolio with new livery to bring the brand up-to-date. The art nouveau logo has been reworked to make it more contemporary and the text uses classic, easy-to-read typography. The new-look bottles also feature paler shades, while embossing, which continues to be a feature of the main label, has also been added to the neck label.

“The changes have given the brand real clarity and have hit our objectives to amplify, clarify and modernise the packaging,” said MD Graham Fortune.