Kerry Foods has unveiled a re-brand of its Attack A Snak wrap kit range in a bid to add value to the kids’ dairy snacking category and grow the after-school occasion.
Rolling out at the end of this month, the brand will see the addition of a limited-edition chicken & cheese variant with peri peri mayo, as well as re-designed packaging with a ‘Snack it your way’ strapline with a three-step guide to assembling the snack.
The aim was for youngsters to “get creative” with the kits and to tap the trend for personalisation, said Tom Willcock, kids’ dairy marketing manager at Kerry Foods.
“The kids’ dairy snacking sector is yet to reach its full potential,” he said. “We know consumers are always looking to personalise their meals, and we are confident our ‘Snack it your way’ proposition will inspire creativity among tweens and allow them to construct their own unique snacking experience.”