Bloom fruit florals

Source: Bloom Gin

The duo forms a new Fruit & Floral Fusions range

Bloom Gin has added a duo of limited-edition flavoured gins inspired by cocktails.

Passion Fruit & Vanilla Blossom Gin and Raspberry & Rose Gin (both 40% abv) will join the brand’s line-up, forming a new Fruit & Floral Fusions range.

The range will have new labels featuring illustrations of the fruits and florals included within the bottle, which Bloom Gin hoped would “help the range achieve further stand-out on shelf”.

The NPD will also feature neck tags showcasing the gin’s lower-calorie signature serves, passion fruit martini and raspberry mojito.

They will hit Tesco and Amazon from May (rsp: £25/70cl).

Bloom Gin’s global brand director Elaine Maher said the signature serves delivered “something truly new and exciting to the gin cocktail category” and would “appeal to both calorie counters and cocktail lovers alike”.

She added cocktails were “one of the fastest growing drinks categories within spirits” and she was confident that the range would “delight consumers, especially over the summer months”.