Bonds of London has redesigned the packaging for its 3 for £1 range following the refresh of its Sweet Shop sharing bags last year.
The new packaging has replaced the 39p range and features an enlarged window to “entice customers and improve shelf presence”. Eight new flavours of sweets will be available, such as Gummy Mushrooms and Peach Rings.
The refreshed packs mean retailers can sell individual bags at a more flexible price point. The rsp is now between 39p and 42p, rather than the set price-marked pack.
“We are incredibly excited to launch our new-look packaging and showcase it as part of the new 3 for £1 range,” said Vishal Madhu, founder and owner of Innovative Bites, which acquired Bonds of London in April.
“After close consultation with our existing customer base, we decided it was time to implement change and refresh the Bonds of London product range. We’re confident the reinvigorated packaging style and innovative new flavours will hold big appeal to customers, both old and new.”