Cadbury is taking its Double Decker brand to the chocolate bags category this summer, with the launch of Dinky Deckers.
Set to roll out this month, the NPD (rsp: £1.99/120g) will be on TV from September in the second phase of Cadbury’s three-year Obey Your Mouth campaign.
Double Decker is the third bestselling Mondelez single, and follows the likes of Boost, Wispa and Twirl into the bitesize category.
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