cadbury dinky deckers

Cadbury is taking its Double Decker brand to the chocolate bags category this summer, with the launch of Dinky Deckers.

Set to roll out this month, the NPD (rsp: £1.99/120g) will be on TV from September in the second phase of Cadbury’s three-year Obey Your Mouth campaign.

Double Decker is the third bestselling Mondelez single, and follows the likes of Boost, Wispa and Twirl into the bitesize category.