Source: Carlsberg

The brew replaces Carlsberg’s existing 0.0% beer on shelves

Carlsberg has unveiled a new alcohol-free beer, Carlsberg Nordic. 

The 0.0% beer will roll out into Tesco in 300ml cans this week, replacing the existing Carlsberg 0.0 brand (rsp: tbc).

It had been “specifically brewed as an alcohol-free beer, meaning it delivers the same refreshment that drinkers expect from regular beer, with a crisp, hoppy bite”, said Carlsberg. 

The alcohol-free category “has seen huge growth in the last few years as consumers seek to moderate their consumption without compromising on the taste of their beer”, said Liam Newton, VP marketing at Carlsberg UK.

It comes after Carlsberg last year rolled out Special Effects, the first non-alcoholic beer from Brooklyn Brewery, which it sells and distributes in the UK. 

Meanwhile San Miguel 0.0% (the Spanish brand is also distributed by Carlsberg) grew value sales by almost a quarter (22.9%) last year, hitting £2.04m [Nielsen 52 w/e 7 September 2019].

William Reed – the publisher of The Grocer  has launched a new exhibition exclusively for the low & no category. For more information, visit low2nobev.com.

Read more: if anyone can make an alcohol-free bar work, BrewDog can