Global Brands has unveiled two now canned cocktail brands called Shake Baby Shake and Beviamo.
Beviamo is a mixture of bitter liqueur, Italian wine and soda (5.5% abv) based on “the spritz serves trend that is growing throughout the on-trade”, said Global Brands, and has rolled into Sainsbury’s (rsp: £2/250ml).
Shake Baby Shake, meanwhile, has launched with two SKUs – Raspberry Mojito and Passion Fruit Martini (both 4% abv) – which hit Sainsbury’s and Asda this month.
They are made with natural fruit juices and flavours “to create smooth, non-carbonated cocktails that capture the sophisticated tastes of a mixologist-made bar-serve”, according to Global Brands. No rsp was given.
“Premiumisation, craft and experimentation have swept through the spirits and beer categories,” said Global Brands brand controller Christian Sarginson. “We’re bringing this to RTDs, enabling supermarkets to meet shopper demand for ready-to-serve, authentic-tasting drinks as flavoursome as on-trade cocktail serves.”
The business was “embracing the premium trend in our can designs. The cans aren’t just designed to have shelf appeal and attract shoppers’ eyes, consumers want great-looking drinks they’re proud to share on social media.”
It comes as Global Brands last month revealed a sales surge of 19.5% to £50m for the year ending 30 September 2018, with its founder and chairman Steve Perez hailing “an innovative and entrepreneurial team that’s encouraged to do things differently”.
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