New confectionery brand Stirrd has launched as an online subscription service of artisanal fudge and other handmade sweets.
Claiming to be the first of its kind, the direct-to-consumer startup kicked off today (15 June), offering a monthly box containing “a classic mouth-watering fudge, a season-inspired flavoured fudge, and one other tasty sweet treat” for £11.99.
Each Stirrd box will be despatched on the 28th of the month, with an option to skip or cancel any day before the 15th.
The Harrogate brand’s debut selection, to be sent out later this month, will comprise All Butter Fudge, Clotted Cream Sicilian Lemon Fudge and Milk Chocolate Butterscotch. Other products in the adult-focused portfolio are nut brittle, honeycomb, coconut ice, caramel and marshmallow. All were made “using traditional methods” said Stirrd.
It is the brainchild of confectionery entrepreneur Rob Whitehead. In 2014, he founded the Serious Sweet Company, which makes own-label confectionery for Tesco, Asda, Waitrose, Aldi and Co-op, as well as its own Ultimate English brand.
With Stirrd, Whitehead wanted “everyone to be given the chance to taste fantastic confectionery” he said. “Flavour always comes first but, more than that, we want to make hearts beat a little faster.”
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