Hartley’s has expanded its glitter jelly range with a blue variant.

The latest addition, mixed berry glitter jelly, combines fruity berry flavours with a shimmery edible blue glitter (rsp: 75p per sachet). Rolling into Morrisons now, the newcomer joins the existing strawberry and raspberry varieties, launched last year, on shelf.

The original duo had attracted a “new, incremental younger audience” to the jelly category, said David Atkinson, MD of brand owner Hain Daniels Group.

“The response to the launch of our first glitter jellies last year was immense. We had more than 47,000 consumers talking about glitter jelly online, connecting us with a wider audience.”

Suitable for vegans and vegetarians, the jellies contain no artificial colours or flavours.