Hensol Castle Distillery has launched a low-calorie liquor in a bid to lure in health-conscious shoppers.
Called Trulo (14.9% abv), the liquor has launched in four flavours: Coconut Rum, Espresso, Passion Fruit and Peach Melba Schnapps.
It is billed as being low-calorie, low-sugar and “lower” alcohol. Per 25ml serving, it contained up to 36 calories (rsp: £9.99/50cl).
The liquor was the result of three years of development, said Hensol Castle MD Andy Mallows. It had been inspired by his daughter, who complained of her “guilt” after drinking “too many calorie-laden cocktails during a night out” he said.
Mallows said he “never anticipated that we would be launching it in a time of national crisis”, but added it was “more important than ever that there is a low-sugar, low-calorie and lower-alcohol alternative” as many increase their alcohol consumption.
Following the production of Trulo, Hensol Castle Distillery has converted its production lines and begun producing hand sanitiser for key frontline workers.
It said it could produce 1.2 million litres of the Hensol Castle Hand Rub each month, operating two shifts seven days per week.
The sanitiser had received World Health Organization accreditation and the business had received orders from frontline services including St John’s Ambulance, the Metropolitan Police and Welsh Water.
William Reed – the publisher of The Grocer – has launched an exhibition exclusively for the low and non-alcoholic drinks sector. For more information visit low2nobev.com