Hollands sharing range

Source: Holland’s Pies

The range comprises three flavours in both chilled and frozen formats

Holland’s Pies is tapping into the growth of family meal times by adding six family-sized sharing pies to its lineup.

The new products mark the first time the Lancashire-based pie maker has ventured away from individual pies and comes as family meal occasions are on the up as a result of the UK lockdown and subsequent restrictions.

It has launched a range of six pies – three chilled and three frozen – which started rolling out at Morrisons this week followed by Tesco from 16 November, Asda from 19 October and Iceland from 23 November.

The range comprises three flavours: Potato & Meat, Minced Beef & Onion and Cheese & Onion (rsp: £3.20-3.50/650g).

Holland’s said the lineup offered “variety and choice” for shoppers, including its “bestselling” flavour profiles, which includes the Vegetarian Society-approved Cheese & Onion SKU, made with Wkye Farms mature cheddar.

It said the pies would be “perfect for time-poor consumers looking to create a home-cooked pie, just like grandma used to make”.

The launch will be supported by a PR and social media campaign throughout the winter.