JD single barrel

Jack Daniel’s has added a new 64.5% abv single barrel whiskey to its UK portfolio.

The limited edition Jack Daniel’s Single Barrel Barrel Strength has launched into the brand’s online store, priced at £54.99/70cl, until stocks last.

It was “an aromatic and surprisingly smooth whiskey”, said the brand, with “notes of sweet brown sugar that give way to rich toasted oak and hints of dark spice” and would be best served neat or over ice. Its grain bill is 80% corn, 12% malt and 8% rye.

It follows the addition of Tennessee Rye Whiskey to Jack Daniel’s core range earlier this month, which now sits alongside Old No.7 and Jack Daniel’s Honey.

Jack Daniel’s added £1.1m to its value over the past year, growing sales by 0.8% to £158.2m [Nielsen 52 w/e 9 September 2017].