In this Grocer Vision webinar, our experts will discuss the inside secrets to building and running a successful platform – from staff engagement to retail media
Marketplaces are booming. The likes of Tesco, Superdrug and Asos are all boasting strong results with their online platforms, which house thousands of products from external sellers. Not only are they saving on inventory costs, but they are attracting a wider consumer base, who want the convenience of a digital one-stop stop.
The benefits also extend to wholesalers, who are using stockless platforms to overcome the challenges of the digital age. By adopting the model, they are able to offer their customers a far greater choice of products, while limiting overheads.
Companies that have implemented the model successfully are reaping the rewards. Overall, businesses using these platforms are outpacing traditional ecommerce sales growth by 4x, according Mirakl’s 2025 Marketplace and Dropship Index Report.
But if you don’t have the firepower of a large corporation, how can you capitalise on the benefits of the marketplace or stockless model? How can you achieve scale in a way that aligns with your business goals? And what should you bear in mind when integrating the model into your business?
For our latest Grocer Vision webinar, we are bringing together experts from the ecommerce world to share real-life lessons on how to make a venture work, what to seek out and what to avoid. We’ll speak to ecommerce specialist Mirakl, wholesaler Musgrave – which has enjoyed success with its own model – and an independent expert to uncover what every business should know when building and scaling up their platform.
We’ll unpick how to get the inventory right when expanding your assortment, how to extend supplier networks, how to engage the right members of the team and the pitfalls all businesses should bear in mind when they are scaling up. Our experts will also discuss further opportunities on the table, including retail media and the ability to use different marketplace or stockless platform models, which go beyond the standard consumer-facing format.
The webinar promises to be a must-watch for anyone starting out in the world of online marketplaces and looking to reach their full growth potential. Plus, you’ll get the chance to put your burning questions to our panel.
Register here
Meet the panel
Niamh Staykova, extended range senior manager at Musgrave
Niamh Staykova is the Senior Manager of the Extended Range wholesale arm at Musgrave, where she oversees the operation of the Extended Range marketplace programme. With a strong background in wholesale and programme management, Niamh is committed to driving operational excellence, achieving strong commercial results, and expanding Musgrave’s presence in the wholesale sector.
Nick Fox, senior account executive, UK & I - Wholesale & B2C, Mirakl
Nick Fox leads the commercial side of Mirakl’s wholesale business, working closely with wholesalers across the UK and Ireland. He partners with organisations to identify and implement the right platform model for their business, driving growth and innovation in the wholesale and B2C sector.
Tanmay Jain, Partner at BCG
Tanmay co-leads BCG’s global marketplace team, predominantly comprised of former marketplace operators who focus exclusively on marketplace projects. He spends his time working with established marketplaces to help them improve, as well as helping retailers, CPG suppliers, Industrial goods manufacturers and healthcare players to set up new marketplaces from scratch – all integrated into their digital businesses.
Emma Weinbren, moderator
Emma Weinbren is a journalist with over 15 years of experience. Having started out in health journalism, she joined The Grocer in 2015 and took on the role of managing editor in 2020. This year, Emma took the leap to become a freelance journalist. She now writes of health, retail and food, as well as running panel sessions and working as a comms consultant.
