Budgens has introduced a range of Jamie Oliver ready-to-cook meals to its meat aisles.
The range of three meals - Tomato & Parmesan Smashing Chicken [rsp: 261g/£3.99], Piri Piri Smashing Chicken [rsp: £3.99/310g] and American Style BBQ Chicken [rsp: £6.50/ 1.08kg] - went into stores last month.
Budgens’ trading manager for meat, fish and poultry said the Jamie Oliver meals met consumer demand for more premium ‘meal for tonight’ solutions that are “ready to cook, quick and tasty”.
“It’s not about ready meals in the traditional sense, but about great meat or fish and sauce combinations that can be put in the oven just like a quality home-cooked meal,” she said.
She added the products, which are produced by Moy Park, were “performing well in our stores already”.