Irish meat processor Linden Foods has launched a new premium export brand.
Initially aimed at the German market, the Turf & Clover brand features a range of grass-fed beef steaks and burgers, as well as pork, lamb and chicken products and the Foggydew range of ready meals.
Linden has already enjoyed success in Germany and other European markets with its Kettyle Irish Foods brand of dry-aged beef.
“Turf & Clover came about from our love of all things Irish - the rain, the soil, the grass and our respect for the land and the knowledgeable people that nurture it,” said Elaine Willis, Linden’s head of innovation and business development.
“We are delighted to bring to the international food sector an exclusive assortment of honest, Irish products that are at the heart of our business.”