Little Moons Refreshos Sorbet

Source: Little Moons

The NPD will roll into Asda at the end of January

Mochi ball ice cream brand Little Moons is moving into snackable sorbet with Refreshos.

The NPD is set to debut this month with two rice dough-wrapped variants: Very Berry and Pineapple & Mandarin.

Both flavours are HFSS-compliant, vegan and gluten-free. They provide less than 60 calories per serving and contain no artificial flavourings, colourings or preservatives. 

Billed by Little Moons as a “first-to-market mochi sorbet”, Refreshos will roll into Asda at the end of January in a multipack of six (rsp: £4.80/192g). 

“As Europe’s leading mochi ice cream brand, we’re constantly pushing the boundaries of innovation to stay relevant for our core fans but also drive new customer acquisition,” said Little Moons co-founder Howard Wong.

It comes after the fast-growing brand expanded its range of mochi ice cream balls with iced latte and blonde chocolate flavours last summer, and saw value sales soar 35.8% to £26.5m in the 52 weeks to 10 September 2022 [NielsenIQ].

Little Moons was crowned Food Brand of the Year at the Grocer Gold Awards 2022, after it grew its distribution 721% in a year and upped revenues 233%.