Mondelez is kicking off the Halloween confectionery launches with a duo of new treatsize bags joining existing seasonal lines.
The new treatsize bags – Cadbury and Freddo & Friends – both include an assortment of Cadbury chocolates.
The Cadbury bag comprises 16 treatsize minis of Fudge, Flake, Chomp, Twirl, Crunchie and Curly Wurly (rsp: £2.79/222g), while Freddo & Friends contains 12 treatsize minis of Freddo, Freddo Caramel, Fudge and Curly Wurly (rsp: £2.79/191g).
They join the existing Treatsize portfolio of Cadbury Crunchie, Cadbury Dairy Milk Buttons and Cadbury Fudge.
Maynards Bassetts Dead Chewy and Cadbury Oreoooo mini filled eggs will return for Halloween, as will Cadbury Goo Heads in Creepy Skeleton, Pumpkin, Frankenstein, Dracula and Werewolf SKUs.
Mondelez said Halloween was “a valuable earner”, and the new range would “help retailers get into to the spooky spirit and capitalise on the growing opportunity”.
The Halloween range will begin rolling out to the mults from this month.