Mornflake has added a high-protein, on-the-go porridge to its breakfast cereals range.
Made with plant soya protein and promising less pungent odour and flavour than rival protein-rich products, Mornflake Go! is available in Original and Chocolate variants containing up to 22% total protein per 100g.
The range is launching into Sainsbury’s now in boxes of seven sachets (rsp: £2.29) and individual pots (rsp: £1.39/70g Original; 80g Chocolate).
The brand’s marketing manager, Richard Jones, predicted strong growth for protein-rich products, with health as key driver.
“But the strong taste and aroma of many added-protein products can be a barrier to repeat purchase,” he added. “Mornflake Go! is well placed to drive growth in the carried-out breakfast category, combining the goodness of wholegrain oats with plant-based soya protein in two quick and convenient formats”.