Moy Park has launched a new chicken sub-brand offering pre-prepared dishes and chicken-in-sauce products targeted at time-poor consumers.

The Good Kitchen range - which also has Moy Park branding - comprises six products: ready to cook flavour-infused chicken breasts in Garlic & Herbs; Ginger, Lime & Coriander and Pesto & Sunflower Seeds (rsp: £4.99/285g); and ready to heat cooked chicken in Szechuan, Thai and Tikka sauce (rsp: £3.99/350g)

The products started rolling out to Palmer & Harvey, Costcutter, Mace and Ocado on 18 August.

Moy Park said it had launched Good Kitchen to tap growing market for added-value fresh chicken products.