new amsterdam vodka

E&J Gallo has poured its New Amsterdam vodka brand into a new 35cl ­bottle format.

The premium tipple is available in the smaller size from the impulse and convenience ­channels now (rsp: £8.99), with plans for a wider rollout in the future. The new format was a “natural addition” to the portfolio and would tap demand for smaller sizes, said E&J Gallo, which first imported New Amsterdam from the US in 2013.