A Cornish-based fruit bar brand has secured its first major listing.

Get Fruity, available from Ocado from next week, comprises three bars - Scrumptious Strawberry; Moist Mixed Berry; and Juicy Apricot, Orange & Ginger. Each is made with virgin coconut oil, oats and fruits (rsp: £2.80/four-pack).

The vibrantly coloured Get Fruity brand would bring colour to the “dull-looking” fruit bar fixture, said Davina Whiteoak, who set the business up in 2013.