Onken is targeting younger shoppers with the launch of its first range of Greek-style yoghurt.
Available in a 450g big pot, the fruit-flavoured range comes in rhubarb & ginger, lemon & raspberry, apple & cinnamon and orange & fig variants, and will debut in Tesco stores on 20 April (rsp: £1.75).
“We identified a gap in the market for flavour combination Greek-style yoghurts for a younger market of shoppers,” said Onken brand manager Daisy Lewis.
Brand owner Emmi is also adding two new flavours to its Caffè Latte chilled coffee range in Tesco stores next month.
Espresso Zero (rsp: £1.35/230ml), is the first coffee of its kind containing no lactose or added sugar, claims Emmi, and will be joined by a Mr Big Espresso (rsp: £1.99/ 370ml), containing three large shots of espresso.
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