Online retailer Firebox has launched a range of ’hybrid’ gin liqueurs under a new brand called Uncommon Drinks.
The range comprises six drinks, which are made with wine and cocktail flavours. They are: White Wine, Red Wine, Rosé Wine, Pink Cosmo, Peach Bellini and Mint Mojito (all 20% abv).
The wine flavours rolled out this week, with the cocktail flavours due to follow later this month (rsp: £19.99/50cl).
Firebox MD Kristian Bromley said its customers “often agonise over the choice between white wine or a G&T”. It was “excited to help solve this conundrum” with the launch of Uncommon Drinks, he added.
Firebox made the headlines in 2015 when its launched Unicorn Tears gin, which it claimed was “the original drink responsible for the explosion of the shimmer gin category”.