absolut vodka christmas

Pernod Ricard has urged retailers not to “undervalue” seasonal drinks as it unveiled its Christmas portfolio this week.

Additions include The Glenlivet Founder’s Reserve gift box; an Absolut ‘Create the Classics’ gift pack; a Jameson bottle with branded glass; and an Absolut miniature that is also a tree decoration.

Yuletide editions encouraged retailers to focus on driving value, said Pernod Ricard ­commercial director Chris Ellis.