bahlsen pick up biscuit

Bahlsen is expanding its Pick Up biscuit brand with two new flavours.

The Dark Chocolate and Choco & Caramel variants are rolling out nationwide exclusively into Asda stores this month in four-biscuit multipacks. The brand made its debut in the UK in 2013 with a milk chocolate biscuit and has since been expanded with a Black ‘N’ White variant.

Bahlsen said the brand was now worth £4m at retail and was driving growth in the chocolate biscuit bar category.