Full Sandwiches and Dip Pot Range (white background)

Source: This

Sandwiches and snack pots are rolling out in WH Smith travel stores this week

Plant-based brand This is moving into branded food to go.

The supplier has created a range of three sandwiches and snacking pots, due to hit WH Smith travel stores across the UK this week. It is the first time the retailer has partnered with a plant-based brand.

The sandwiches – This Isn’t Chicken & Sweetcorn, This Isn’t Chicken & Stuffing, and This Isn’t Coronation Chicken – are billed as offering “the brand’s hyper-realistic and award-winning plant-based chicken, with a variety of high-quality fillings”.

The snack pot range, meanwhile, comprises This Isn’t Chicken Tikka Pieces, which comes with a mango chutney dip, and This Isn’t Pork Cocktail Sausages with tomato ketchup.

No other brand was “providing its products in a branded, sauce-accompanied snack pot as a plant-based food-to-go solution”, said This.

“Consumers are increasingly tuned into the nutritionals of on-the-go food ranges. There is a dearth of high-protein, savoury plant-based options yet a clear and increasing demand for them,” it said. 

Travel retail had “picked up enormously and it’s another opportunity to show people how good plant-based food can be”, added its founder Andy Shovel.

The entire range will roll out in compostable packs (rsp: £2.50-£4).

It comes as last month the brand reformulated its chicken pieces to create what it called its “meatiest product yet”. It partnered with seasonings giant Schwartz to promote the launch, with the pieces featuring on recipe barkers alongside Schwartz’s seasonings in Tesco, Asda and Morrisons from 20 June.

It also made its debut in supermarket freezers in June with a trio of frozen SKUs.