Bakery brand Promise Gluten Free has rolled out a trio of new products and partnered with TV personality Louise Thompson on its “biggest ever” marketing campaign.
The gluten-free brand has launched three new breads into Sainsbury’s and Ocado, including a “protein rich” Multigrain Loaf, Chia & Quinoa Loaf and a Soft White Sourdough Baguette (rsp: £2.80-3/180-480g).
It has also rolled out its existing Vegan White Rolls and Multigrain Rolls lines in four-packs (rsp: £2.80/200g), having previously been sold in twos.
In line with the rest of the range, the new lines are gluten- and dairy-free, with low fat and sugar and high fibre content claims.
Promise Gluten Free said the range was popular among Slimming World followers due to its high-fibre credentials.
To support the new products, the brand is kicking off a marketing campaign, which includes a brand ambassador partnership with Made in Chelsea star and fitness influencer Louise Thompson.
The digital campaign aims to showcase the ease of switching to healthy, gluten-free baked goods, said the brand, noting its products “taste as good as the real thing”.