Real Handful

Fledgling snack brand Real Handful has redeveloped its entire range to be vegan-friendly and added two new flavours.

The brand has added Mint Choc Chipper and Blackcurrant Blast flavours, which will launch initially into London retailer Sourced Market this month, followed by Welcome Break, Ocado and Holland & Barrett in May and Sainsbury’s in July (rsp: £1-£1.40).

All its SKUs have also been given a new look, and numerous products have been altered “in response to the latest consumer trends”. As well as making all products vegan-friendly, the level of nuts and seeds in each product has been increased by some 40%. A number are now also free from refined sugars.

The move would “shake up the healthier snacking category through its innovative flavour combinations and natural fruit infusions, whilst offering products that are packed with naturally nutritious ingredients like fruits, nuts, seeds and grains”, said Real Handful. “Snacks don’t have to play by the rules or be either good or bad,” added founder Joe Taylor. “They can instead taste awesome and be nutritious at the same time.”