What was your first job? Selling Fenland Celery off the back of a van in Ely. If there is one way to get grounded quickly at the bottom of the ladder, it’s trying to sell celery for £3 a stick.
What’s been your worst job interview? The four interviews I had at the same local pub for the same job. For four consecutive school holidays I went up for an interview and I never got the job. It still hurts to go there for a pint 15 years on.
What was the first music single you bought? ‘Basket Case’ by Green Day. I was really into them a few years back.
How do you describe your job to your mates? Celery salesman turned coconut water salesman, turned biltong salesman.
What is the most rewarding part of your job? Working with my brother Jack is genuinely a pleasure. The everyday up and down that you get with a new venture like Ember is a tough one but it’s super-rewarding to be doing something like this with a family member.
What is the least rewarding part? The cashflow.
If you were allowed one dream perk, what would it be? A lie-in on a Saturday.
Do you have any phobias? Yes, snakes and spiders.
If you could change one thing in grocery, what would it be? Range reviews - if a product is right for the customer, why can’t a supermarket list it next week?
What luxury would you have on a desert island? Desert island discs. No, I’ve got to say Ember Biltong here, haven’t I?
What animal most reflects your personality? Hmm - I know what a lot of people would say. I’ll go with a terrier.
What’s your favourite film and why? Ace Ventura: Pet Detective. I tell myself I have grown out of and every time I watch it, it has me chuckling.
What has been the most embarrassing moment in your life? Lining up for our annual school photo and realising I was the smallest person in the whole school. I was the last person to be called up to the stand and 500 people clapped me on saying “ahh, sweet”. I was 5’ 3” until I was 16!
Which celebrity would you most like to work with and why? I would love to work with Sir Alex Ferguson. The most impressive leader I can think of - always winning with what he had.