Source: Seedlip

The bottled cocktail has rolled into Selfridges

Seedlip is pouring its non-alcoholic ‘Nogroni’ cocktail into bottles for the first time. 

The cocktail, launched as an on-trade exclusive by the brand in 2017, has rolled into Selfridges (rsp: £10/20cl).

It is made with a combination of Seedlip’s Spice 94 non-alcoholic spirit, and its spin-off Aecorn’s Bitter and Aromatic aperitifs.

Seedlip said the drink was “a complex, bitter and citrussy blend with hints of chinotto orange, grapefruit, all spice and gentian”.

The brand is recommending it be served over ice and garnished with an orange twist. 

Spirits giant Diageo swooped for a majority stake in the fast-growing non-alcoholic drinks brand earlier this year, having first invested in the brand through its incubator scheme, Distill Venture, in 2016.