Boozy ice cream brand Speakeasy has launched three ice creams created in partnership with craft spirit brand Ableforth’s into Ocado.
Ramos Gin, Spiced Rum and Cherry Brandy flavours, created with Ableforth’s Bathtub Gin, Rumbullion! and Cherry Brandy respectively, rolled out into the online retailer this week, with an abv of 0.8%-0.9% and at an introductory price of £4.99/500ml (rsp: £5.99). It marks the first national retail listing for the Kent-based brand.
Ramos gin “took inspiration from the legendary Ramos Gin Fizz” with “intense citrus flavours” and a “light, refreshing taste” said the brand, while Spiced Rum contained “creamy” Madagascan vanilla, cloves and cardamom. Cherry Brand was “rich and spicy with notes of dark cherries and almond”.
“For us it’s hopefully the first of more listings,” said Speakeasy director Jane Woodhead. “We’re hoping to encourage some of the other multiples to take it so we are talking to many of those. We’ve got a bit of a launch campaign going on Instagram and social, but we need to now start getting the word out and building followers.”
The brand planned to imminently make a “key hire” to lead sales strategy initially across London and the south east, she added. “We’ve also had a lot of NPD going on in the background and are hoping, realistically, to launch some new flavours in the spring. If we can get them out earlier, then we will.”